This Ad Reminds Us That Female Athletes Are Strong as Hell


In case we needed another reminder that female athletes are total badasses, Under Armour’s new “Rule Yourself” campaign showcases the incredible U.S. women’s gymnastics team. Some people roll their eyes at a sport that involves glitter and pretty leotards, but this ad proves exactly how tough these Olympics-bound women are. Yes, they get their nails done, but they also get their ankles wrapped, climb ropes like ninjas, and work out tirelessly after dark. Set to M.I.A’s heart-pounding “Matangi,” the hypnotic acrobatic feats are truly next-level. We can’t stop watching.

What do you think?