Personal training is a tough business.
Our periods of bounty and drought seem to come and go with the seasons. In January, our days are packed full of clients, all eager and excited to start training. How lucky we are, we think!
Come March though, and things look very different, bleak even.
There’s no beating around the bush here: Convincing clients to continue personal training is hard. Seriously hard. When expenses become an issue, we’re the first to go. That’s just the nature of the industry in which we work. Even in-house gym trainers experience difficulties with client retention, so is it a lost cause for us online personal trainers?
The Trouble With Going Digital
Thanks to technology, online personal training–be it one-on-one or groups–is more popular than ever for coaches. The appeal is clear: you get to work completely on your own schedule, coach clients from anywhere in the world; and if you have a day where all you want to do is sit on the couch in your underwear, watch TV, and do the occasional email check-in, you can do that (in theory).
That’s only the fantasy version. The reality of the onl…