When the Senate last week failed to pass a bill that would block individual states from passing laws requiring GMO labeling, it meant that Vermont’s labeling law would go into effect July 1. Vermont passed its bill in 2014.
Too bad for the Grocery Manufacturers Association and its food and biotech company members who spent hundreds of millions of dollars fighting labeling requirements.
Food companies now have a big problem. If they want to sell products in Vermont, they must comply with GMO labeling. Also, if other states pass slightly different laws, they will have to do labels state by state—a compliance nightmare.
Hence their attempt to get Congress to preempt Vermont’s law. That ploy failed.
The result: one huge food company after another says it will voluntarily institute GMO labeling to comply with Vermont’s requirements.
As quoted by Reuters, General Mills says:
We can’t label our products for only one state without significantly driving up costs for our consumers, and we simply won’t do that,” Jeff Harmening, head of General Mills’ US retail operations said in a post on the company’s blog. “The result: Consumers all over the country will …