Sales of diet food products have dropped in recent years as consumers have become disillusioned with their effectiveness for weight loss.
For years, Americans cycled through one brand-name diet after another, each promising a sure method to lose weight. Along the way, Jenny Craig, Weight Watchers and Lean Cuisine made fortunes off their low-calorie, low-fat diet programs and products.
But it seems those days are over, according to industry analysts and nutritionists. “Dieting is not a fashionable word these days,” says Susan Roberts, a professor of nutrition and psychiatry at Tufts University. “[Consumers] equate the word diet with deprivation, and they know deprivation doesn’t work.”
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