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How To Avoid Common Diet Scams



As our country gains weight at an alarming rate, we are spending more each year on products that promise us easy, effortless weight loss. Each year in the United States, an estimated 35 billion dollars is spent each year on weight loss products. The problem is that in spite of headlines that feed our hopes that a new, secret, “better” weight loss formula has been discovered, the truth is there are no easy solutions to losing weight.

How To Avoid Common Diet Scams

Simply put, weight loss is a combination of lifestyle choices, and is the result of a firm commitment to making and maintaining them over a period of time. Any products that offer weight loss without reduced caloric intake and increasing activity levels are fraudulent- and a waste of money.

Why Do People Buy Products That Are Scams?

Denise Bruner, MD, MPH, FASBP is a specialist in weight loss, and a fellow in the American Society of Bariatric Physicians. She shares one of the major reasons that weight loss scams flourish today: “We live in a society today that wants immediate gratification. This is reflected in our willingness to buy from those that promise ‘instant results’”.

The increasing obesity in our society, and hopes that weight loss can be achieved without lifestyle changes fuels the growth of frauds. Bruner states, “In the U.S., currently 61% of the population is overweight, and the numbers are going up. There’s a huge market out there for weight loss products. After all, it appeals to us to find out that you can ‘Lose 30 pounds in 30 days.’ We don’t want to have to deprive ourselves of our favorite foods, and want something that will ‘magically’ absorb the calories.”

Jeannette Kopko, Senior Vice President of the Better Business BureaHow To Avoid Common Diet Scamsu for Dallas and Northeast Texas, agrees that illegitimate weight loss products feed on false promises: “People are fooled by these scams because they hope that they aren’t scams. They hope that they’re real, and are an easier, faster, painless way to lose weight.”

With the huge demand for weight loss products (and their revenues), companies are more than willing to become suppliers-whether or not their products work. Kopko states, “The number of companies hawking bogus supplements and weight loss products is increasing rapidly in recent years.”

How can you spot a weight loss scam?

Typically, weight loss scams make promises that aren’t realistic. Headlines that promise weight loss without dieting are always scams, since calorie reduction is the basis of any true weight loss program. There are no legitimate weight loss programs that allow you to “eat whatever you want” without limit. As Monica Revelle, public relations specialist at the FDA notes: “If it sounds too good to be true-it is!”

Other tips offs that the weight loss product is a scam include:

* Claims to be a “secret” formula: Products that claim to have secret formulas are scams. Dr. Bruner feels strongly on this issue, and states, “There are no ‘secrets to weight loss’ being held away from the public. In America alone, an estimated 100 people a day die from obesity; we could prevent 300,000 deaths annually if there was a real product that made weight loss simple and safe, and physicians would be the first to prescribe them.”

* There’s no physical address for the business. Legitimate products and services will have a physical address and phone number. Be wary of those that only offer a mailbox, or a toll-free number to call manned by “help center” personnel. Kopko shares, “While not all companies that have P.O. or private mail boxes (PMBs) are illegitimate, plenty are. Check to see if there are the letters ‘PMB’ after a physical address; this indicates that it’s really a private mail box, that can forward mail to anywhere in the world.” She adds that the Internet is also being used to promote frauds, and adds, “You can’t judge how good or legitimate a product is by how professional the web site looks. This only reflects how good their web designer was.”

* They promise rapid weight loss. Weight loss that is too rapid is not only unhealthy, but is normally quickly regained. The best plans advocate moderate goals, with slow, steady weight loss of about 6-8 pounds a month over a long period. Dr. Bruner states, “Any product that offer overnight or rapid changes is a fraud.”

* They state that they can help a person lose fat or cellulite in a specific part of the body. Body fat is lost overall, not in a spot, and ads that claim otherwise are frauds.

* They promise permanent weight loss. No product can do this, since permanent weight loss is maintained by lifestyle changes.

By avoiding products with the above “red flags” in their advertising, you can protect yourself from illegitimate products-and save money.

Types of Weight Loss Scams

Weight loss scams can range from the highly illegal (and even dangerous) to the mildly unethical. Kopko states, “There are degrees of fraud and misleading consumers. Some are scams where the person doesn’t receive anything at all when they send in their money. Another form of scam is when the customer sends in money, and they get a product that has no benefit, such as a sugar pill.”

Other weight loss scams use questionable practices, such as making claims for an ingredient-but without scientific studies to back them up. Kopko adds, “In yet other scams, the product has very low levels of active ingredients, so the person doesn’t get the desired result.”

Some products sell because their names are similar to real products-even though they don’t contain the same ingredients or quality. Dr. Bruner warns that these knockoffs are frauds: “The person thinks, ‘Oh, I can get this a lot cheaper here…’ but be careful, and check it out thoroughly first.”

Kopko has seen all types of weight loss scams during her years with the Better Business Bureau. She remembers, “Years ago, in our area, there was a business that sold ‘weight loss glasses’; one lens was blue, the other brown. Supposedly, the two colors ‘confused the brain’ and the person didn’t get hungry.” She adds, “Another fraud was weight loss “bath powder’ that a person pours into the tub, that promised weight loss.”

Today, popular scams are pills, powders, patches, and herbal teas that supposedly promote weight loss.

One recent scam was a powder taken a few hours before sleep. Kopko states, “It promised that the fat would “melt away” while you slept. The only benefit was that the person gave up their bedtime snack when they took it; there was nothing in the powder to help. And the person who bought the powder was then deluged with other products from the company that would ‘make the product work better.’ It was all a huge fraud.”

Dr. Bruner has also seen a variety of weight loss scams over the years. She states, “I’ve seen people wearing inserts in their shoes; the manufacturers claim that they hit pressure points to relieve hunger (it doesn’t work). Another scam is a ‘“chocolate patch’ designed to reduce cravings for chocolate, or wearing special clothing to spot reduce areas.” She notes that in Europe, another popular weight loss fad is getting attention: “In Europe, right now mesotherapy, injecting a drug into the muscle, is a very popular fraud.”

FTC’s sokesperson Shirley Rooker notes that the FTC recently stopped another popular weight loss scam-and the company was forced to pay back millions to consumers taken in by its fraudulent ads. She notes, “The Enforma System claimed that its products increase the body’s capacity to burn fat and would help the body burn more calories while just standing or sitting around doing nothing, even while sleeping. And the TV ads stated that consumers could enjoy fried chicken, pizza, and other high-calorie, high-fat products and still lose weight. The FTC complaint charged that there was no proof that Fat Trapper and Exercise in a Bottle really worked.”1

Why Aren’t They Stopped?

With the huge numbers of weight loss frauds out there (it only takes opening up a magazine, or surfing the Internet to view some), the question of why they are allowed to continue is raised.

Kopko says, “I get a lot of calls from people who ask, ‘Why isn’t something being done?’ about a scam. Basically, the answer is: until we receive complaints, a fraud can’t be investigated.” She adds that many times, people who are scammed don’t file reports. “They don’t want the bother, or they don’t know where to turn. The complaints we get are probably only a fraction of the problem that’s out there.”

She warns that not being shut down is not a guarantee of reliability. “Just because a business is out there, selling weight loss products doesn’t mean they’re legitimate; it may just be that they haven’t been caught yet. This is why it’s so important to be an aware consumer. “

Once complaints are made, law enforcement will step in and start investigating weight loss frauds. They often prosecute illegal businesses, and force them to make restitution to their victims. But Kopko shares that not every questionable weight loss product can be dealt with in this manner: “Some scams might not be illegal-just unethical. They market their products in a way that implies benefits, instead of stating them outright, and skirt the legal boundaries of false advertising.”

In some cases, stopping a fraud takes time because of the decision over who has jurisdiction, and the time needed to gather the data to begin prosecuting a company. For instance, the FDA’s Moica Revelle states that they only have jurisdiction over scams in which a product is proven to be unsafe. “We monitor the quality and safety of weight loss products; but we don’t have jurisdiction if there’s no evidence of harm done.”

In many cases of false advertising, the FTC steps in, and uses information gathered by other agencies to make their case against a company. Kopko states that the Better Business Bureau, while not having jurisdiction itself, make their task easier. “We keep information about businesses on file, including complaints against them, and share this with law enforcement and government agencies.”

How To Protect Yourself From Scams

One of the best methods of protecting yourself from weight loss scams is to seek medical advice from a qualified physician who specializes in weight loss (bariatric medicine). At times, this means first coming to terms with a realistic view of weight loss. Dr. Bruner states, “Losing weight isn’t simple or easy.

Basically, it means reducing calories and exercising, but it must be individualized to the person’s needs. For instance, the person with insulin resistance needs a higher protein, lower carbohydrate diet so they won’t feel that they’re starving; and those with allergies (such as to wheat or yeast) will need a diet that avoids these items.”

To protect yourself from scams, check the product out first with your physician. And if possible, try to avoid “impulse buying”. First investigate the product and the company’s reliability with consumer organizations. This can save you needless expense and disappointment in the long run.

Another method of avoiding scams is to visit sites that investigate consumer frauds-and check out a company before buying. Kopko states, “The Better Business Bureau is a participant with the Sentinel Database (online at www.consumer.gov/sentinel ) which allows consumers and law enforcement to view trends and complaints against businesses. You can also go online to our national web site at www.bbb.org to check out a company nationally. Just click on the “consumer info” link, and look up diet fads and scams that have been reported.”

Weight loss scams are on the rise, and the numbers of companies using fraudulent advertising are multiplying. By taking the time to carefully investigate a company and its products, and choosing to work with a qualified physician on your weight loss goals, you can save yourself needless expense and disappointment. Best of all, you can get started on the road to real, achievable weight loss goals while maintaining good health.

Secret Weight Loss Tips For Women Over Forty!

If you are 40-something you must read this before you try ANYTHING to lose weight! These two keys can change your life and your approach to weight loss forever.

Weight loss tips for over 40

weight loss tips for over 40If you have ever joined with a male friend in a weight loss programme you may have noticed that men are able to lose weight more easily than women. Life seems cruel sometimes. Men hold a metabolic edge over women because they have more muscle, and muscles are the “workhorses” of the body.

Many women who felt slim at 35 years, still weighing the same at 45 now consider themselves “fat”. No it probably isn’t social conditioning. It is more likely to be the truth and they are actually more “fat” than they used to be. The scales are not the only answer to understanding what’s going on in your body.

Consider the case of Annette who weighed 63 kilos at age 35. At that time, 23 percent of her body consisted of fat. (Experts consider 23 to 33 percent body fat healthy for women ages 40 to 59). Back then, 15 of Annette’s 63 kilos were fat. The rest–48 kilos–consisted of bone, muscle, water, and internal organs.

By the time Annette reached age 48, her body fat had increased from 23 percent to 30 percent, yet her weight had remained the same. Her body now contains 20 kilos of fat, 5 more kilos of fat than at age 35. At the same time, Annette had lost approximately 5 pounds of muscle.

When women gain fat and lose muscle, two things happen:

Fat isn’t as dense as muscle, so any fat gained takes up more space than muscle. Even if you haven’t gained weight on the scale, your body can appear larger, and your clothing size may even increase.

Because muscle burns more calories than fat, your metabolism slows and you burn fewer calories, which can contribute to weight gain if you don’t make adjustments in your calorie consumption. Muscle burns up to 7 times more energy than fat, so the effect on your metabolism can be quite significant.

Annette has been extraordinarily careful about what she eats and hasn’t been able to lose weight – with good reason. The amount of lean body mass you have is an important factor in determining the rate at which you burn calories. If lean body mass drops, metabolism drops.

Every pound of muscle a woman loses slashes the number of calories she burns by as many as 30 calories a day. If she loses 10 pounds of muscle over 3 decades, she could burn 300 fewer calories each day, or a whopping 2,100 fewer calories each week.

By the time she celebrates her 55th birthday, she could have lost as many as 15 pounds of muscle, and now burn 450 fewer calories each and every day.

What this means for Annette–and other women in their forties and fifties–is that maintaining muscle mass is critical as the birthdays add up. Lean muscle matters because there’s so much of it.

Calorie-burning muscle accounts for approximately 40 percent of the body mass of a normal-weight woman–that’s 56 pounds for a 140-pound woman like Janet–so it’s a major factor in energy.

Here’s some good news: Because muscle mass is linked directly to metabolic rate, women can give their metabolic engines a boost with weight training and other forms of exercise that builds muscle. Second, with eating the right sources of very lean protein you can encourage muscle development as you exercise.

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Why Do We Cheat On Our Diets?

Why do we cheat on our diets? If only we could solve this question, the world (for many) would be a better place! Well, the reality is that there are real answers to this question that will apply to many people. It will take a good dose of reality and a brave heart to stop denying what really happens. Read on to discover some answers that may change your life forever and give you the impetus to lose weight and keep it off!

Why do we cheat on our diets?

Justification?

why do we cheat on our dietsBeing overweight can be used as an excuse for being unhappy, especially when you do not do anything to help yourself. This is one of the main reasons why do we cheat on our diets. Subconsciously, over-eating is a comfort for many people and this then allows them to hide behind their weight problem and helps them to justify rejection and avoid being hurt. They can then shift the blame of rejection on their weight-problem, without addressing other aspects of their fears. Sometimes it seems easier to hide behind your “weight problem”, than address other matters where you may have a greater fear of failure.

Eating Without Thinking?

Why do we cheat on our diets? If you are concentrating on another activity while you are eating you are more likely to overeat because you are not fully aware of how full you are feeling. This factor can be difficult to change because it is not a conscious action. Try to only eat when you don’t have a lot of other distractions. Sit down, eat slowly and enjoy the food you are eating, and remember that it is not always necessary to go back for seconds. It takes 20 minutes for food to reach your stomach and for your brain to register that you are full.

Cravings?

The famous “Pavlov’s dogs” were conditioned to eat at the sound of a bell, and we human are much the same when it comes to habitual cravings. If you wonder why you always feel like a chocolate when you sit down to watch a movie, or you have to have a box of popcorn….think again. You are not necessarily craving these foods because you are hungry, but rather consider force of habit. Does this sound like why do we cheat on our diets? During the time when you have a craving, try to ask yourself whether you are really hungry or not. If you are hungry, reach for a low fat snack rather than a chocolate bar or bag of crisps.

Indulging?

Eating or thinking about food can be a distraction from your troubles and you may therefore be unnecessarily over-eating. Emotions and hormones can trigger certain cravings, for example, if you are feeling low, chocolate and carbohydrates assist the production of serotonin in your brain. Serotonin helps you feel happier. This is why we might crave sweet or starchy foods during times of sadness or stress.

If you identify with any of the above factors, you could be on your way towards discovering what is triggering you to overeat. And knowing more about why do we cheat on our diets.

Right program

It is also important to have the right program for losing weight if you are serious. No one says it will be easy. But this program has worked for me: http://bit.ly/1DbURHr

Your Tummy Fat Could Be Killing You!

tummy fatTummy fat. Some of us have it, others don’t. Is there anything special about a big belly compared to a large bottom? Well, surprisingly, not all body fat is created equal! According to a study carried out by researchers from MacMaster University, Hamilton, Ontario it seems that gauging your heart attack risk depends on where your fat is, rather that how much fat you have.

These types of findings are not unique to MacMasters. Dr David Heber, Ph.D., from UCLA’s Centre for Human Nutrition reports that distribution of body fat is a more important predictor of heart attack risk than the traditional measurement of Body Mass Index (BMI), which is a measurement based on the ratio between your height and weight. This is a good measure of tummy fat.

Tummy fat

It appears that a more accurate predictor of the impact body fat has on your health, is your overall body shape. You may be more like an apple or a pear, or evenly shaped top and bottom. You may have large thighs, fat hips and a huge bum and have a lower heart attack risk than someone with skinny legs and a big belly.

A more accurate and telling predictor of heart attack risk, is the waist-to-hip ratio. Think tummy fat.

What is your waist-to-hip ratio?

Divide your waist measurement by your hip measurement. For example, if your hips measurement is 40 inches and your waist is 34 inches your hip-to-waist ratio is 0.85. If you are a man, that’s great, if you are a woman, that’s OK (but you are right on the limit of healthy).

– A man’s ratio should not be over 0.90

– A woman’s ratio should not be over 0.85

Don’t fight nature

If you were born an apple you will stay an apple and if you were born a pear you will continue to be appear. Accepting your natural body shape is the first step in losing weight. In a study led by Glasgow, Scotland, psychologist Dorothy Hefferman, Ph.D., researchers concluded that women whose actual body shape differs from their desired one may find losing weight frustrating and have more trouble sticking to a weight-loss program as a result.

If this sounds like you, accept your overall shape as nature intended, but pay attention to reducing fat around your middle and tummy areas – your tummy fat. Circumference is much more important to your health than how you look in relation to your bust and bottom.

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Food and Ageing: Your Food Can Prematurely Age You!

Did you know that the food you eat could be prematurely ageing you? Food and ageing is important. Science has made some amazing discoveries in the last decade in nutrition. We really should be taking note of what we put in our mouth because more than ever, “we are what we eat”. Do you know the impact of what you are eating? Probably not. It’s time to find out because over-indulgence in certain types of food cause the body to prematurely age.

Food and ageing

Did you know that the food you eat could be prematurely ageing you? Science has made some amazing discoveries in the last decade in nutrition. We really should be taking note of what we put in our mouth because more than ever, “we are what we eat”. Do you know the impact of what you are eating? Probably not. It’s time to find out because over-indulgence in certain types of food cause the body to prematurely age. This is a primary link between food and ageing.

Would you like some more free radicals with your lunch…? There is frequent mention these days about ‘free radicals’ and how they are constantly attacking the body, causing potentially serious damage.

A free radical is the name for a molecule that has an unpaired electron. They are a normal by-product of metabolism and without them you would die.food and ageing

To put the record straight, when linking food and ageing, it’s the over-production of free radicals that causes damage to the body. We are advised by nutritional experts to eat plenty of fruit and vegetables.

This is because they are rich in antioxidant phytonutrients…substances that neutralise free radicals and so help protect the body.

One of the essential tasks of free radicals is in producing energy from the food you eat. Every time you eat, free radical activity is intense. The more food you eat, the more free radicals are formed, and the more antioxidants your body needs to neutralise them. Big meals are big trouble!

Effective Antioxidants include vitamins A, C, E; minerals such as selenium, zinc, and herbs such as aloe vera and grapeseed extract.

The Reality of Carbohydrates

Carbohydrates are root vegetables, pasta, rice, bread, grains, fruit, pastries, cakes, biscuits, crisps, sweets etc. They are easy to prepare, filling, tasty and cheap. Most meals are dominated by carbohydrates, as most of us ‘full up’ on them. When you eat carbohydrates you’re eating a form of sugar. Another link between food and ageing.

Carbohydrates are converted by the body into glucose, which is either used immediately for energy, or stored in fat cells. Carbohydrates make up an excessive proportion of the diet, add together a lack of exercise and excess sugar and the inevitable result is excess weight.

By reducing your overall carbohydrate intake and reducing the size of your meals, you reduce your body’s exposure to free radical activity, and, the amount of excess food that meals, you reduce your body’s exposure to free radical activity, and, the amount of excess food that gets stored as unwanted fat. A double bonus!

Big meals are too much stress

Food is in abundance – look around the supermarket shelves at the food mountain! Fill your trolley, take it home and fill your kitchen cupboards – fill your plate and fill your stomach till you can barely move. How many times a week do you overeat? How many free radicals are attacking your body and accelerating the aging process? Thank of how this impacts food and ageing. You could choose to eat less.

Think about your meals over the last week.

Better still, keep a food diary for the next week, record each meal by drawing a plate divided up showing how much protein, carbohydrate, fat, vegetables and fruit you eat at each meal/snack. After a week you’ll be able to see for yourself how much sugar you are eating.

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