Are You A Sucker If You Like Mast Brothers Chocolate?

Source: http://www.npr.org/sections/thesalt/2015/12/23/460819387/are-you-a-sucker-if-you-like-mast-brothers-chocolate?utm_medium=RSS&utm_campaign=thesalt

Mast Brothers chocolate sits for sale in a store on Dec. 21, 2015 in New York City. A blogger recently accused the chocolate company has of using industrial chocolate in their bars when it first started, contradicting their bean-to-bar narrative.

Mast Brothers chocolate sits for sale in a store on Dec. 21, 2015 in New York City. A blogger recently accused the chocolate company has of using industrial chocolate in their bars when it first started, contradicting their bean-to-bar narrative.

Andrew Burton/Getty Images

Back in 2006, before Brooklyn had its own artisanal mayonnaise store and craft beef jerky company, there was Mast Brothers chocolate.

With their impressive beards and lumberjack aesthetic, the Mast Brothers were the epitome of Brooklyn hipsters, part ZZ Top and part Brawny paper towel guy. Their chocolate was quintessentially New Brooklyn, made with a small batch process called bean-to-bar, in which the chocolate maker oversees every aspect …

What do you think?

comments