I never quite understand the infatuation some fitness professionals have with telling the world how much they’re “grinding” or hustling.” As if to imply their work ethic deserves more praise than the thousands of other coaches and trainers getting up early to, you know, go to work.
What’s more, those who continuously gloat about their grinding prowess and how “busy” they are sure do have a lot of extra time to post 37 different reminders on social media about it.
Of course, this isn’t to insinuate that people don’t actually work their butts off and have a right to brag about it. Someone like Eric Cressey or Joe Dowdell or David Dellanave or Molly Galbraith or Mike Reinold or Mike Robertson or Cassandra Forsythe or any number of fitness pros I know1 who have built a successful fitness business (and have unmatched work ethic) can do whatever the heck they want!
Here’s the kicker, though: they’re not the ones on Twitter and Instagram belaboring over the grind.
In my experience, those who do go out of their way to routinely market to the world about their hustling ways, are generally working exponentially harder to maintain the facade.
A facade that does nothing but mask what’s really going on.