You’ve heard of cola wars? Try yogurt.
Here’s Chobani’s opening salvo from the New York Times on January 10, and Stephanie Strom’s account of it:
The ad says:
Did you know that not all yogurts are equally good for you?…
Look, there’s potassium sorbate as a preservative in Yoplait Greek 100.
Potassium sorbate. Really. That stuff is used to kill bugs.
There’s sucralose used as a sweetener in Dannon Light & Fit Greek.
Sucralose? Why? That stuff has chlorine added to it!…
Chobani simply 100 is the only 100-Calorie Greek Yogurt without a trace of any artifical sweeteners or artificial preservatives.
Shades of The Food Babe!
Will yogurt wars help Chobani’s bottom line?
According to Politico Pro
Chobani has taken its dispute over yogurt ingredients with rival Dannon to court, filing a lawsuit Friday that asks a federal judge to declare that claims made in its advertisements “do not constitute false, misleading, disparaging, or deceptive statements”…Chobani’s lawsuit, filed in the U.S. District Court for the Northern District of New York, follows a letter sent by Dannon on Jan. 7 asking Chobani to discontinue the advertisements.