Source: http://www.foodpolitics.com/2015/12/food-navigator-usa-special-edition-time-for-tea/
I like the way FoodNavigator-USA collects its recent articles on single topics in one place. This particular FoodNavigator-USA Special Edition explored the specialty tea business: green tea, innovative formats (e.g., tablets, pods, ready to drink, premium bags), and marketing strategies.
Given the new tea shops appearing one after the other in my neighborhood, the tea business must be booming.
New flavors, delivery platforms keep consumers engaged with tea: Hoping to build on the momentum driving up sales of tea in the US, manufacturers are offering new flavors and delivery platforms that keep consumers engaged. At Expo East, companies showcased innovated tea bags, ready-to-drink options and even a tea consumers eat instead of drink… Display
Matcha green tea market on fire, says report: ‘This is not a passing fad, but a major trend’: Retail sales of Matcha green tea powder surged 54.9%* in 2014, while sales of ready-to-drink products leaped up $253.1% (albeit from a small base), reveals a new report arguing that the bright green, nutrient-packed tea is “not a passing fad, but a major trend with long term viability”… Read
TEA TIME! Highlights from the World Tea Expo 2015, from coffee leaf tea to ‘teablets’: From teablets (tablets of compressed tea leaves you drop in your mug, minus the bag) to tea made from coffee leaves, the tea market is a hotbed of innovation. FoodNavigator-USA headed to the World Tea Ex…