Here are some recent additions to my ever-growing collection of industry-funded food and nutrition studies or commentaries with results favorable to the sponsor’s interests. These bring the total since last March to 110 with favorable results versus 11 with those that must have disappointed the sponsor.
Reduced dietary intake of simple sugars alters perceived sweet taste intensity but not perceived pleasantness. Paul M Wise, Laura Nattress, Linda J Flammer, and Gary K Beauchamp. Am J Clin Nutr 2016; 103:50-60. doi:10.3945/ajcn.115.112300
Conclusions: This experiment provides empirical evidence that changes in consumption of simple sugars influence perceived sweet taste intensity. More work is needed to determine whether sugar intake ultimately shifts preferences for sweet foods and beverages.
Supported by PepsiCo Inc. and Monell Chemical Senses Center institutional funds.
Comment: This study shows that if you eat less sugar, even low-sugar foods taste sweet. Soft drink companies are under pressure to reduce sugar. If these results are correct, soda companies ought to be able to get away with reducing their sugar content—at least if customers get used to consuming less sugar and accept drinks that are not so intensely sweet.
Consuming yellow pea fiber reduces voluntary energy intake and body fat in overweight/obese adults in a 12-week randomized controlled trial. Jennifer E. Lambertemail, Jill A. Parnellemail, Jasmine M. Tunnicliffe, Jay…