By Joshua Fields Millburn & Ryan Nicodemus · Follow: Twitter, Facebook, Instagram
Exciting news! In January 2016, we, along with a trio of like-minded friends, opened an intentional, multi-roaster coffeehouse—Bandit Coffee Co.—in St. Petersburg, Florida. We’re thrilled to soon be spending more time in the Sunshine State, especially after the theatrical run of our documentary, Minimalism.
Last weekend we published a photo tour of our simple, well-curated shop on Instagram. You’ll find photos from our tour, as well as some favorites from our cofounders and customers, at the bottom of this post.
Based on the feedback, the vast majority of our audience loved the tour; however, a handful of naysayers confused our new endeavor as an advertisement, saying we “preach about minimalism,” so we “shouldn’t sell coffee,” and that only “actions are intentional, not shops.”
But, of course, there’s an appreciable difference between advertising and communication. We use our social platforms, blog, and podcast to share our lives, express our views, and communicate with people who find value in our message. We don’t, however, advertise (read Why We Don’t Advertise), and we don’t preac…