Rwanda Tries To Persuade Its Citizens To Drink The Coffee They Grow

Source: http://www.npr.org/sections/thesalt/2016/03/06/469037646/rwanda-tries-to-persuade-its-citizens-to-drink-the-coffee-they-grow?utm_medium=RSS&utm_campaign=thesalt

Emmanuel Baziruwile, 54, works at a coffee plantation in Cyimbiri, Rwanda.

Emmanuel Baziruwile, 54, works at a coffee plantation in Cyimbiri, Rwanda.

Erika Beras for NPR

Some of the best coffee beans in the world are grown in Africa, and while the number of coffee consumers there is growing, most Africans still don’t drink it. That’s something Rwanda’s government would like to change.

The country’s coffee industry, which nearly collapsed after the genocide in 1994, has gradually become one of its largest and most profitable agricultural exports. Rwanda exports 99 percent of its coffee.

Now, the government wants to increase the domestic market – mostly by tapping into the expendable cash of Rwanda’s growing middle class.

<img src="http://media.npr.org/assets/img/2012/08/17/j_sq-c8c27da114a61a4eb8639226f656013a06591ff3-s100.jpg" class="img100" title="Welcome to Rwanda's coffee land, where some of the world's best coffee is grown. Here, Minani Anastase, president of Musasa Coffee Cooperative in northern Rwanda, looks over the coffee drying tables." alt="Welcome to Rwand…

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